ABOUT THE PROJECT
73 Magazine (also known as 73 Amateur Radio Today) was an amateur radio magazine that was published from 1960 to 2003. It was known for its strong emphasis on technical articles and for the lengthy editorials in each issue by its founder and publisher, Wayne Green. The magazine title, 73, means “best regards” in amateur radio lingo.This project was an effort to give the magazine an online presence, and translate it to the modern day. The solution was to transform magazine articles and columns into podcast shows congregated under one network/website.Rather than make it into a simple blog website I thought it would be more interesting to take to a different medium, perhaps enagaging more with a younger audience whose consumption of podcast and audio content has been growing in recent years.
I chose 73 because I liked the look of the covers, and they varied quite a bit. From very a minimal colour scheme to a detailed illustration, the covers from the 60s caught my eye before I even read what the magazine was. I guess those are some effective covers! I don’t know much about amatur radio, but I do like the idea of such a niche topic for a publication, and it was interesting to read some of the articles and learn a little about what HAM radio was like in the 60s and 70s, and how it developed all the way into the 2000s.
Full case study Here.
